Ssamziegil is perhaps one of the most unique shopping areas in Korea. Tucked away in the heart of Insadong, this complex contains over 70 stores offering traditional paper, jewelry, clothing, knickknacks and more. It was the perfect place for Soozie and I to look for some souvenirs to send home as Christmas presents!
It was late in November and the leaves were falling off the trees in droves, which made for a visually appealing, chilly afternoon.
Surrounded by charming Insadong architecture, Ssamziegil itself is essentially built in the shape of a giant spiral. By following the building’s continuous hallway, one starts at ground level and ends up on the top of the fifth floor, which offers a decent view of the surrounding area.
Ssamziegil is most easily accessed from Anguk Station, exit 6, or Jonggak Station, exit 3. For more detailed information and photographs, have a look at Visit Seoul’s page. Ssamziegil is also close to Gyeongbokgung Palace, Bukchon Hanok Village and Cheonggye Stream, making it possible to easily visit multiple attractions within a day if your time in Seoul is limited.
Another rooftop attraction is a section covered with disc-shaped ‘love medallions’ from couples professing their dedication to one another. It’s like the love lock bridges found all around the world, but a more cutesy, Koreanized version.