Autumn at Ssamziegil, Insadong: a travel rewind

Ssamziegil is perhaps one of the most unique shopping areas in Korea. Tucked away in the heart of Insadong, this complex contains over 70 stores offering traditional paper, jewelry, clothing, knickknacks and more. It was the perfect place for Soozie and I to look for some souvenirs to send home as Christmas presents!


It was late in November and the leaves were falling off the trees in droves, which made for a visually appealing, chilly afternoon.


Surrounded by charming Insadong architecture, Ssamziegil itself is essentially built in the shape of a giant spiral. By following the building’s continuous hallway, one starts at ground level and ends up on the top of the fifth floor, which offers a decent view of the surrounding area.


Soozie back in her platinum-blonde days!



Ssamziegil is most easily accessed from Anguk Station, exit 6, or Jonggak Station, exit 3. For more detailed information and photographs, have a look at Visit Seoul’s page. Ssamziegil is also close to Gyeongbokgung Palace, Bukchon Hanok Village and Cheonggye Stream, making it possible to easily visit multiple attractions within a day if your time in Seoul is limited.



Yup, ‘poop bread’. Only in Korea!


An ajumma pounding and rolling steamed rice into ddeok (sweet rice cakes) at a booth near Anguk Station.


Another rooftop attraction is a section covered with disc-shaped ‘love medallions’ from couples professing their dedication to one another. It’s like the love lock bridges found all around the world, but a more cutesy, Koreanized version.

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One of the traditional teahouses in the area- something I have yet to experience!


The only Starbucks I’ve ever seen that had a sign written in Hangul!


Wondering what those swirly objects are? They are strangely shaped cones waiting to be filled with soft ice cream!


15 thoughts on “Autumn at Ssamziegil, Insadong: a travel rewind

    • Yeah, Insadong’s a neat area! And hey, next time you head to Seoul feel free to get in touch. If I’ve got some free time I’d be happy to meet up. It would be cool to swap stories with a fellow travel blogger! 🙂 And yes, I’ve heard briefly of the Liebster Award but haven’t participated yet. So cool that you included me, thanks!

      Liked by 1 person

  1. the‘love medallions’ place looks incredible, I’ve never heard about that. That seem less harmful than the love locks 🙂 and the food look super good !!! hmmm, I’m hungry right now 😀


  2. Awww. Ssamziegil and Insadong is such a cute little area. Ssamziegil is a fun little mall to walk through with all of the artsy things (but I remember thinking that things were a little pricier). I went there at the end of my day after going to Gyeongbokgung Palace, Bukchon Hanok Village, Cheonggye Stream, and Changdeokgung Palace. I really was a long day and a lot of walking already. But I couldn’t help but to make just one more stop since it was so close.

    I thinks that’s one of the only Starbucks with their sign written in Hangul, I guess that makes it somewhat a tourist spot to checkout.


    • Wow, that’s quite the busy day! I agree, Ssamziegil is quite cute and fun. Many of the items were indeed a little pricier, but I was mostly after small things like notepads and cards so it wasn’t an issue. 🙂


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